New Insights tab on Abandonment Flows
See who your Checkout, Cart and Browse Abandonment flows recover and what they buy, in a new Insights tab.
Flow reporting has always told you how much revenue an abandonment flow recovers. It has not told you much about who it recovers, or what they buy. Insights fills that gap. You can see whether the flow brings back first time or returning customers, whether the coupon is helping or costing you margin, and which products and price points drive the recovered revenue.
- Checkout, Cart and Browse Abandonment flows now have a third tab, Insights, which breaks down where the flow's conversions come from
- First time vs returning customers shows revenue, orders and average order value for each group
- What customers bought splits recovered orders by customer type, cart size and product price band
- How coupons perform shows redemption rate, coupon revenue, discount given, and average order value with and without the flow coupon
- Top products ranks what the flow recovers by revenue or by purchases