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Segmentation

Improved location filters

Filter shoppers by country, state, city, or distance from an address.

Many brands want to get granular with segmentation to unblock use cases the standard filters could not reach. You can now find every customer within 10km of your store, or target shoppers in specific suburbs for a local promotion. Set the location filter once, pick how you want to drill down, and Instant handles the rest.

  • The location filter in segmentation now supports more granular shopper information
  • Filter by Country, State, City, or distance from an address
  • Add the location filter, choose how you want to drill down, and follow the prompts
  • With the distance filter, choose whether to measure in miles or kilometres
  • Address searches run through Google's address API, so you can find any valid registered address

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