First Anniversary flow
Celebrate a customer one year on from their first purchase with an automatic anniversary email.
The First Anniversary flow is a simple, personal way to build loyalty and win back customers who haven't shopped in a while. Marking the anniversary of a first purchase gives you a natural, warm reason to reach out, and pairing it with a discount turns that moment into an incentive to buy again. It works especially well as a winback, reminding customers of a brand they bought from a year ago with a personalised gift.
- Enable a First Anniversary flow to celebrate a customer one year on from their first purchase
- The email sends automatically one year after a customer's first order
- Add a coupon with a discount to mark the occasion and give them a reason to come back