Filter segments by product variant
Build segments around a specific product variant, like a single size or colour, not just the product.
- Build segments based on a specific product variant, not just the product itself
- Target shoppers by the exact variant they bought or engaged with, like a single size, colour, or style within a product
- Combine variant filters with your other segment rules to get as specific as you need
- Find it under Segments > Add Rule > Product Variant